2013 YQ nets more than $3.6 million worth of media

Friday, April 5, 2013

The 2013 Yukon Quest was one of the most successful races in recent years, and with media stories spanning at least seven countries, it received the coverage to match.

Since September of 2012, hundreds of stories on the Yukon Quest have been shared through print, online, video and radio, reaching a potential online audience of nearly 370 million, including 244 million in the month of February alone. That’s an estimated value of $3.67 million.

Additionally, the Yukon Quest official Facebook page grew to over 17,800 likes while the Twitter account now has over 1,600 followers.

“We are thrilled with the amount of coverage this year’s Yukon Quest received both through traditional and social media,” said Marie Belanger, Yukon Quest Executive Director – Yukon. “We have a very active online fanbase and our event continues to hold a unique appeal for people across the globe.”

There were 55 accredited media members for the 2013 YQ, with those attending coming from as far as Japan, Norway and the United Kingdom.

“It’s important for our sponsors and our dog teams to receive the recognition they deserve for all of their hard work and support,” added Belanger. “We’re gearing up to make 2014 the best race yet!”

The Yukon Quest would like to say a special thank you to funding partner Tourism Yukon as well as major sponsors Alaskan Brewing Company, Northwestel, Refrigiwear, TransCanada Corporation and the Whitehorse Daily Star for their support.

Businesses or individuals interested in sponsoring the 2014 Yukon Quest are encouraged to contact the Alaska (907-452-7954) or Yukon (867-668-4711) offices.

The 2014 Yukon Quest will be held Saturday, February 1 in Fairbanks.